My research on digital education focuses on exploring the effectiveness of e-learning, blended learning, and adaptive learning systems. I concentrate on various learning platforms, e-learning frameworks (e.g., Canvas and Moodle), and the role of AI-based learning solutions in education. My goal is to advance digital pedagogy, strengthen teaching and learning processes supported by effective digital tools, and provide evidence-based practical support.

My research in education marketing focuses on university communication and branding, as well as the examination of marketing strategies aimed at reaching prospective university students. I am particularly interested in data-driven marketing and social media marketing in higher education.